I design brands, products, and the systems that hold them together. Built design functions and teams from scratch. Shipped across fintech, proptech, and SaaS.
Keyper
2024
Keyper came in with a product already live — a property management app for Dubai landlords. The design needed someone to take ownership of what existed, fix what wasn't working, and build what didn't exist yet. I came in as the product designer, took hold of the full design function, and ran it end to end. The centrepiece was the RNPL feature — Rent Now, Pay Later — which let Dubai tenants split a year's rent into 12 monthly instalments while landlords received 100% upfront. That feature, and the tenant platform built around it, shifted Keyper's entire proposition from a landlord portfolio tool to a fintech product for tenants. Tenant users went from 2–3 thousand to over 10,000. The company raised $34 million.
Dubai's rental market runs on annual cheques. A tenant signs a lease and hands over 12 months of rent in one or a handful of post-dated cheques. For most tenants, that's 60–80% of their annual savings gone in a single transaction. Keyper was solving that — but the product I inherited was built primarily for landlords: portfolio management, property tracking, rent collection. Tenants were an afterthought.
The RNPL feature changed that entirely. I designed the full flow — onboarding, KYC and identity verification, third-party authorisation for the credit mechanic, rejection handling so a declined applicant understood why and what to do next, and the recurring payment architecture so monthly instalments happened without friction. Every screen in the tenant journey was designed to make a complex financial product feel simple enough to trust.
The landlord product ran alongside it. I fixed the fundamentals — colour system, component library, 30+ outstanding feature requests, the property listing and services experience. The foundation had gaps and I closed them.
Keyper came in as a landlord app. The RNPL feature and the tenant platform built around it changed what the business was. Tenant users went from a few thousand to over ten thousand. $34 million raised. I handed it to a full-time designer and moved on.